About us

Lluís Generó is a designer whose career has been defined by constant evolution and a strong ability to reinvent himself. Educated at the Parsons School of Design of New York, he achieved notable international recognition in the fashion world, until his career faced a setback that led him to reassess both his personal and creative direction.

Upon returning to Barcelona, he began a more introspective phase focused on the search for a more authentic identity. There, he created his own space where he develops his creative universe, blending design and interior design with a slower, more artisanal and thoughtful approach.

His work is characterized by careful attention to materials, textures, and colors. Throughout his career, he has learned to embrace mistakes as an essential part of growth.

Generó advocates for a definition of success rooted in personal coherence and inner fulfillment, rather than external recognition. His journey reflects resilience and continuous adaptation, turning each stage into an opportunity for reinvention.

Summary of the article published in the magazine supplement of the newspaper La Vanguardia on March 29, 2026, issue no. 51,939.
See the article